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Location: Sourcing Strategy and Supplier Selection
Discussion: mass customization :: how to source customized products?
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 aalp |
mass customization :: how to source customized products?
May 10 2007, 3:25 PM EDT Sourcing strategies heavily depend on the expectations of the end-consumer. As they demand higher levels of product variety and short lead times, sourcing from geographically distant places can be a strategic suicide. Recognizing this, there is a discussion in some industry circles that, if and when mass customization (MC) gains ground, outsourcing will be less attractive. So, MC is perceived as a strategy to keep domestic manufacturing bases alive. European shoe industry and the US furniture industry are examples. I would be curious to hear from industry folks whether and to what extent this applies to their business. Cheers, Aydin 4 out of 5 found this valuable. Do you? |
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