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Includes the decision process for entering emerging markets and key supply chain considerations such as channel development, partnering, and entry timing. Of course, this includes competition with both other multinational and local firms. A recent article in the Economist feature IBM's strategy in India accessing talent and developing markets. IBM is competing against "hungry tigers", Indian firms that are developing talent and moving into more lucrative markets once "owned" by IBM. Read the Economist Article and consider the implications for supply chain competition.

To see a summary of executive perspectives on these issues, see:
Roundtable on Emerging Markets


EricJohnson
EricJohnson 		Latest page update: made by EricJohnson , May 8 2007, 12:45 PM EDT (about this update About This Update EricJohnson Edited by EricJohnson

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manrung Products + Services 0 May 8 2007, 2:11 PM EDT by manrung
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We cannot forget that selling to emerging markets should include products, services, and products+services. At the same time, we need to be aware that certain services can displace the employment opportunities for citizens in emerging markets.
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zjustinren Group 6 Part III: Teaching 0 May 8 2007, 2:11 PM EDT by zjustinren
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UT has courses on emerging markets.
The role of students from emerging countries.
Field course: travel to different countries.
Multi-media material to use in such courses: typical Indian shopping mall, Japanese grocery market.
Read about your own culture!
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zjustinren Group 6 Part II: Research 0 May 8 2007, 2:10 PM EDT by zjustinren
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Research:
Is there an empirical model/framework to think about supplying to emerging market? Linking macro-isses to supply chain efficiency. (M. Fisher's framework)
e.g. DELL model in China: credit card? Shipping?
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